IMPACT LED
|
|
A British entrepreneur + consultant specialising in brand strategy, communications, niche community ecosystems + social impact ventures
With over 25 years of experience across external and internal communications, public relations, crisis management, operations, and corporate affairs, I bring a deep, cross-sector perspective to building and protecting brand reputation. I have worked in-house, agency-side, and independently partnering with major brands, mission-driven organizations, and business ventures - delivering strategic communications and forging commercial collaborations that drive impact across diverse verticals and markets.
Also a self-made businesswomen with 20 years of experience partnering with world-class businesses and brands while innovating niche industries with unique models and developing proprietary ecosystems fit for the future.
Expertise Across Diverse Sectors, Stakeholders + Campaigns
I have partnered with everyone from bold entrepreneurs and fast-growth start-ups to private equity-backed ventures, global listed companies, charities, governing bodies, celebrities, sports teams, and sponsors. From the crazy, to courageous, and everything in between, I have shaped stories, steered through crises, and built impactful communications, models, strategies and campaigns across sectors and niche communities.
I have also worked both agency-side at leading PR, communications, and advisory firms, and in-house with companies of all shapes and sizes. My long-term partnerships with several organizations have seen me support their rapid growth and global expansion - from structural change, new processes, and operational integration to M&A activity, brand and reputation building, and driving equity growth. I have played a strategic and operational role in helping businesses evolve, mature, and succeed.
Transforming how people, companies, and industries operate, behave, and communicate, I have led stakeholder engagement strategies, managed high-stakes issues and crisis campaigns, and delivered international communications programs of every scale. My work has spanned advocacy and ESG strategy, employee value propositions, operational restructuring, and beyond - reaching across departments, seniority levels, sectors, and borders helping businesses play their role in society and be fit for the future.
The Intersection of Creativity, Strategy + Commercial Acumen
I enjoy creating strategic, operational, and commercial value propositions and communications designed to engage, enhance, and empower an individual, industry, or company to drive long-term, transformational success.
I have built, scaled, protected, and amplified businesses and brands from start-ups and private equity portfolios to global listed companies. Hands-on leadership with FTSE 100 pedigree and entrepreneurial DNA that is bespoke, borderless, collaborative, and transformational.
With over 25 years of experience across external and internal communications, public relations, crisis management, operations, and corporate affairs, I bring a deep, cross-sector perspective to building and protecting brand reputation. I have worked in-house, agency-side, and independently partnering with major brands, mission-driven organizations, and business ventures - delivering strategic communications and forging commercial collaborations that drive impact across diverse verticals and markets.
Also a self-made businesswomen with 20 years of experience partnering with world-class businesses and brands while innovating niche industries with unique models and developing proprietary ecosystems fit for the future.
Expertise Across Diverse Sectors, Stakeholders + Campaigns
I have partnered with everyone from bold entrepreneurs and fast-growth start-ups to private equity-backed ventures, global listed companies, charities, governing bodies, celebrities, sports teams, and sponsors. From the crazy, to courageous, and everything in between, I have shaped stories, steered through crises, and built impactful communications, models, strategies and campaigns across sectors and niche communities.
I have also worked both agency-side at leading PR, communications, and advisory firms, and in-house with companies of all shapes and sizes. My long-term partnerships with several organizations have seen me support their rapid growth and global expansion - from structural change, new processes, and operational integration to M&A activity, brand and reputation building, and driving equity growth. I have played a strategic and operational role in helping businesses evolve, mature, and succeed.
Transforming how people, companies, and industries operate, behave, and communicate, I have led stakeholder engagement strategies, managed high-stakes issues and crisis campaigns, and delivered international communications programs of every scale. My work has spanned advocacy and ESG strategy, employee value propositions, operational restructuring, and beyond - reaching across departments, seniority levels, sectors, and borders helping businesses play their role in society and be fit for the future.
The Intersection of Creativity, Strategy + Commercial Acumen
I enjoy creating strategic, operational, and commercial value propositions and communications designed to engage, enhance, and empower an individual, industry, or company to drive long-term, transformational success.
I have built, scaled, protected, and amplified businesses and brands from start-ups and private equity portfolios to global listed companies. Hands-on leadership with FTSE 100 pedigree and entrepreneurial DNA that is bespoke, borderless, collaborative, and transformational.