IMPACT LED
|
|
A British entrepreneur + consultant specialising in brand strategy, communications + social impact ventures
With over 25 years of experience across external and internal communications, public relations, crisis management, operations, and corporate affairs, I bring a deep, cross-sector perspective to building and protecting brand reputation. I have worked in-house, agency-side, and independently partnering with major brands, mission-driven organizations, and business ventures - delivering strategic communications and forging commercial collaborations that drive impact.
Also a self-made businesswomen with 20 years of experience partnering with world-class businesses and brands while innovating niche industries with unique models and developing proprietary ecosystems fit for the future.
Expertise Across Diverse Sectors, Stakeholders + Campaigns
I have partnered with everyone from bold entrepreneurs and fast-growth start-ups to private equity-backed ventures, global listed companies, charities, governing bodies, celebrities, sports teams, and sponsors. From the crazy, to courageous, and everything in between, I have shaped stories, steered through crises, and built impactful communications, models, strategies and campaigns across sectors and niche communities.
I have also worked both agency-side at leading PR, communications, and advisory firms, and in-house with companies of all shapes and sizes. My long-term partnerships with several organizations have seen me support their rapid growth and global expansion - from structural change, new processes, and operational integration to M&A activity, brand and reputation building, and driving equity growth. I have played a strategic and operational role in helping businesses evolve, mature, and succeed.
Transforming how people, companies, and industries operate, behave, and communicate, I have led stakeholder engagement strategies, managed high-stakes issues and crisis campaigns, and delivered international communications programs of every scale. My work has spanned advocacy and ESG strategy, employee value propositions, operational restructuring, and beyond - reaching across departments, seniority levels, sectors, and borders helping businesses play their role in society and be fit for the future.
The Intersection of Creativity, Strategy + Commercial Acumen
I enjoy creating strategic, operational, and commercial value propositions and communications designed to engage, enhance, and empower an individual, industry, or company to drive long-term, transformational success.
With over 25 years of experience across external and internal communications, public relations, crisis management, operations, and corporate affairs, I bring a deep, cross-sector perspective to building and protecting brand reputation. I have worked in-house, agency-side, and independently partnering with major brands, mission-driven organizations, and business ventures - delivering strategic communications and forging commercial collaborations that drive impact.
Also a self-made businesswomen with 20 years of experience partnering with world-class businesses and brands while innovating niche industries with unique models and developing proprietary ecosystems fit for the future.
Expertise Across Diverse Sectors, Stakeholders + Campaigns
I have partnered with everyone from bold entrepreneurs and fast-growth start-ups to private equity-backed ventures, global listed companies, charities, governing bodies, celebrities, sports teams, and sponsors. From the crazy, to courageous, and everything in between, I have shaped stories, steered through crises, and built impactful communications, models, strategies and campaigns across sectors and niche communities.
I have also worked both agency-side at leading PR, communications, and advisory firms, and in-house with companies of all shapes and sizes. My long-term partnerships with several organizations have seen me support their rapid growth and global expansion - from structural change, new processes, and operational integration to M&A activity, brand and reputation building, and driving equity growth. I have played a strategic and operational role in helping businesses evolve, mature, and succeed.
Transforming how people, companies, and industries operate, behave, and communicate, I have led stakeholder engagement strategies, managed high-stakes issues and crisis campaigns, and delivered international communications programs of every scale. My work has spanned advocacy and ESG strategy, employee value propositions, operational restructuring, and beyond - reaching across departments, seniority levels, sectors, and borders helping businesses play their role in society and be fit for the future.
The Intersection of Creativity, Strategy + Commercial Acumen
I enjoy creating strategic, operational, and commercial value propositions and communications designed to engage, enhance, and empower an individual, industry, or company to drive long-term, transformational success.
