FTSE 100 PEDIGREE.
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With more than 25 years of international experience, Lucy has built, scaled, and protected brands and businesses globally. Her expertise sits at the intersection of management consultancy, strategic communications, corporate affairs, PR, and crisis management. She has worked across the public, private, and charity sectors, from her own start-ups and private equity-backed fast-growth businesses to collaborations with leading agencies around the world.
Prior to establishing Brand Equity Group, Lucy worked at Brunswick Group, the global advisory firm, where she advised major FTSE 100 companies across a broad range of sectors and complex communications challenges. Her experience there included being part of the teams managing the Grand National crisis and the restructuring of the Jockey Club and British Horseracing Authority, as well as a secondment to British Airways, where she worked on the relaunch of Concorde, the AA/BA merger, and live crisis support following September 11.
In 2004, Lucy launched Brand Equity Asset Management, pioneering an early hybrid agency model and building a portfolio of clients and businesses across sport, media, lifestyle, culture, and entertainment. Her clients have included Hiscox, The Endeavour Fund, Kensington Palace, The Royal Foundation, The Cabinet Office, Johnson Electric, Vue International, HSO, and ParentPay Group.
Lucy is known for combining FTSE 100 pedigree with entrepreneurial DNA, bringing a bespoke edge to every engagement, and helping transform how people, companies, and industries operate, behave, and communicate.
Over the past 20 years, she has continued to build a successful portfolio career, operating a bespoke agency model for clients while designing and launching new ventures and commercial models across different industries. She is also the founder of Polonetworks, creator of flagship campaigns for the evolving ocean rowing sector, and most recently founder of The Together Revolution and The Collective Economy, which support the charity sector through new commercial models and initiatives.
Lucy has lived and worked around the world and continues to enjoy travelling and bringing a borderless global perspective to everything she does.
Prior to establishing Brand Equity Group, Lucy worked at Brunswick Group, the global advisory firm, where she advised major FTSE 100 companies across a broad range of sectors and complex communications challenges. Her experience there included being part of the teams managing the Grand National crisis and the restructuring of the Jockey Club and British Horseracing Authority, as well as a secondment to British Airways, where she worked on the relaunch of Concorde, the AA/BA merger, and live crisis support following September 11.
In 2004, Lucy launched Brand Equity Asset Management, pioneering an early hybrid agency model and building a portfolio of clients and businesses across sport, media, lifestyle, culture, and entertainment. Her clients have included Hiscox, The Endeavour Fund, Kensington Palace, The Royal Foundation, The Cabinet Office, Johnson Electric, Vue International, HSO, and ParentPay Group.
Lucy is known for combining FTSE 100 pedigree with entrepreneurial DNA, bringing a bespoke edge to every engagement, and helping transform how people, companies, and industries operate, behave, and communicate.
Over the past 20 years, she has continued to build a successful portfolio career, operating a bespoke agency model for clients while designing and launching new ventures and commercial models across different industries. She is also the founder of Polonetworks, creator of flagship campaigns for the evolving ocean rowing sector, and most recently founder of The Together Revolution and The Collective Economy, which support the charity sector through new commercial models and initiatives.
Lucy has lived and worked around the world and continues to enjoy travelling and bringing a borderless global perspective to everything she does.