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Brand Equity Group is delighted to be collaborating with Boomlet refining strategies for the global market. Boomlet is an integrated Influencer Marketing agency that works as an organic communications strategy and execution partner with leading brands and institutions in India.
The Boomlet team have created a measurable impact for a panoply of prestigious brands, global and Indian, including Dream 11, Uber, Tanishq, Aditya Birla Group, Flipkart, Marico, IDFC First, Jio BP, Motilal Oswal, Warner Bros Discovery, and many more, enabling them achieve their organic, earned-media objectives. Their execution is a force-multiplied by a core bespoke, state-of-the-art Influencer Mapping & Insights platform, complemented by deep partnerships with world-leading Social Listening, Analytics and Strategy Consulting alliances. Danish Malik, Boomlet Founder, commented: "Brand Equity Group's collaboration isn't just about expanding our global footprint and capabilities. We wanted someone who could view client challenges through a global lens and solve them with the kind of experience that sharpens strategy and earns trust. At Boomlet, we’re building an edge in India’s strategic communications space where influencer advocacy meets reputation, relevance, and results. Welcome aboard Lucy. Let's raise the bar." Brand Equity Group is delighted to be consulting with Fair Game UK, the UK's leading think thank, who have just announced the first keynote speaker for The Fair Game Conference '25, Building a Fairer Future for Football: Kelly Simmons OBE.
Fair Game believe that football can be a force for good and work with like-minded individuals and organisations to research and develop solutions to the problems the football industry faces. Football is the richest sport in the UK, it should be a force for good. It has the power to change lives and enrich communities across the UK and globally. Fair Game is a thriving organisation bringing clubs, supporters, and charities together to build a better future for the game. Fair Game wish to see Football governed with fairness, openness and transparency at its core; honouring the mantra that the game can be a force for good and putting clubs at the heart of the communities they serve. Thank you to Brunswick Group for creating the ever-growing alumni network #Brunswickgroupalumni.
It is always great to reconned with former colleagues and swap notes. Brunswick is very well known as the world's leading critical issues advisory firm and my career took off with a bang fresh out of university here and it hasn’t slowed down since. I gained major professional experience at Brunswick. Working on campaigns of all shapes and sizes, including significant crisis management firsts such as the Grand National animal welfare crisis, the restructuring of the Jockey Club, and, in particular, my six-month secondment in-house at British Airways managing the T5 application, the BA/AA proposed merger, the Concorde crisis, and, last but certainly not least, the 9/11 global crisis that changed the world. Brunswick provided a solid foundation for Brand Equity Group to transcend borders and business issues helping brands build, scale and survive. It was a real honour to meet with Geeta Sidhu-Robb. Not only a five-time winner of the Entrepreneur and Businesswoman of the Year award, founder of Nosh Detox, and CEO of WCORP, but also on a mission to transform the way we do business globally.
Geeta is committed to changing the way we work, drawing on her experience coaching high-performing women in multinational organisations and high-profile household names. When great minds unite and can laugh at one another and with one another, you know it is the start of a lasting relationship. In the tug-of-war over working from home, Silicon Valley hopes to outmanoeuvre Wall Street and win the best talent on earth. And they plan to do it by offering them unprecedented flexibility to work remotely.
Business software giant Salesforce revealed more than 90% of its staff want to decide for themselves when and where they work. According to co-CEO Bret Taylor, companies will need to oblige regardless if they are a New York investment bank or a tech company based in San Francisco like itself. “One thing that has changed for us and many other companies is that we no longer list vacancies by city but rather time zones,” he told Germany’s Welt am Sonntag, a weekly newspaper published on Sunday. “The pandemic has taught us that it doesn’t matter in which city you live. Only the time zone is important in order to communicate and work together in this world.” Broadening the job position to include candidates not just from a specific metropolitan region but across an entire time zone dramatically increases the total pool of talent that potentially could be tapped. https://fortune.com/2022/05/09/silicon-valley-salesforce-wall-street-recruiting-hiring-talent-employees/ Brand Equity Group is delighted to announce a collaboration with The Sponsorship Experts, an independent marketing and sponsorship consultancy based in Bangkok that specialises in commercial sponsorship and partnership marketing for a number of the world’s leading brands, agencies and cultural organisations across Southeast Asia.
The Founder of The Sponsorship Experts, Paul Poole, and I share the same passion and understanding of how powerful strategic partnerships and collaborations can be transformational. Coming from big brand, agency and consultancy backgrounds, and prior to launching The Sponsorship Experts, Paul has worked with the likes of Wrangler, Levi Strauss & Co., Polo Ralph Lauren, Diesel, Coca-Cola and Cadbury, and has also held board positions at Edelman and Cohn & Wolfe. As a veteran international marketing consultant specialising in commercial sponsorship and partnership marketing across Asia, Paul is a great addition to Brand Equity Group’s international footprint. |
