LUCY NORTHMORE, FOUNDER & CONSULTANT
Lucy’s career started at Brunswick Group in 1999, setting up her own consulting company, Brand Equity Asset Management Group in 2003.
At the same time as carving out a professional consultancy career, Lucy launched her second business in the sport of Polo in 2006. Polonetworks re-structured the global polo industry into a direct membership model and operated as a commercial agency for the sport and its members and stakeholders, both designing and managing a new digital network of communication between players and clubs globally and launching a series of new initiatives for sponsors and commercial stakeholders. The new model, structure, and commercial capabilities of the sport were then redesigned on behalf of the Governing Body of Polo, the Hurlingham Polo Association.
Understanding first-hand how the power of media, technology, and brand can redefine the rules of business and bring powerful changes the concept of The Together Revolution started evolving in 2015. In 2018 the business was officially incorporated, and the R&D was put into formal consideration - in 2020 The Together Revolution launched.
“I have over 20 years of experience in public relations, critical communications, and corporate affairs, designing and delivering multi-territory integrated campaigns and strategies for companies around the world. I have worked for clients ranging from entrepreneurs, private equity-backed and fast-growth companies, charities, governing bodies, celebrities, sports teams, and sponsors to listed global companies. I also have experience working both agency side in leading PR, communications, and advisory firms and in-house at companies of all sizes, and starting and running my own businesses.
Transforming how companies and even industries communicate I have led stakeholder relationships and engagement strategies, commercial partnerships and collaborations, international campaigns of all shapes and sizes; designed advocacy work, delivered regular crisis and issues management, and worked across all types of critical communications, brand strategies, and campaigns. I enjoy creating sustainable strategies designed to engage, enhance, and empower an industry, company, or individual to bring transformational long-term success.
I have operated as a remote consultant for over 15 years working independently and with teams near and far. My experience spans several international markets, including the UK, Europe, USA, Asia, Middle East, Australia, and New Zealand.”
Lucy’s career started at Brunswick Group in 1999, setting up her own consulting company, Brand Equity Asset Management Group in 2003.
At the same time as carving out a professional consultancy career, Lucy launched her second business in the sport of Polo in 2006. Polonetworks re-structured the global polo industry into a direct membership model and operated as a commercial agency for the sport and its members and stakeholders, both designing and managing a new digital network of communication between players and clubs globally and launching a series of new initiatives for sponsors and commercial stakeholders. The new model, structure, and commercial capabilities of the sport were then redesigned on behalf of the Governing Body of Polo, the Hurlingham Polo Association.
Understanding first-hand how the power of media, technology, and brand can redefine the rules of business and bring powerful changes the concept of The Together Revolution started evolving in 2015. In 2018 the business was officially incorporated, and the R&D was put into formal consideration - in 2020 The Together Revolution launched.
“I have over 20 years of experience in public relations, critical communications, and corporate affairs, designing and delivering multi-territory integrated campaigns and strategies for companies around the world. I have worked for clients ranging from entrepreneurs, private equity-backed and fast-growth companies, charities, governing bodies, celebrities, sports teams, and sponsors to listed global companies. I also have experience working both agency side in leading PR, communications, and advisory firms and in-house at companies of all sizes, and starting and running my own businesses.
Transforming how companies and even industries communicate I have led stakeholder relationships and engagement strategies, commercial partnerships and collaborations, international campaigns of all shapes and sizes; designed advocacy work, delivered regular crisis and issues management, and worked across all types of critical communications, brand strategies, and campaigns. I enjoy creating sustainable strategies designed to engage, enhance, and empower an industry, company, or individual to bring transformational long-term success.
I have operated as a remote consultant for over 15 years working independently and with teams near and far. My experience spans several international markets, including the UK, Europe, USA, Asia, Middle East, Australia, and New Zealand.”